July 30, 2021

Reflections on a huge year.

22. 01. 2021

It's been a massive year for us at PixelSavvy.

We've had the privilege of working on a massive range of projects, from multination corporations to local indie bands. We've created infographics, branding, animations, educational videos, logo animations, corporate documents, and music videos. We've also more than tripled our output over the past year alone, which entails a huge change for a relatively new company, and we feel really lucky to have worked with some really great clients, and luckier still to have established some ongoing relationships. To see what we've been up to, you can check out our reel from the past year.

After such a huge year of growth and challenges, we've learned a lot too. In terms of practical skills, we've picked up a lot of new processes - 3D animation and rendering, hand-drawn frame by frame motion, and hundreds of new and exciting ways to use the medium of video. We aim to impress our clients more and more with every project that we finish, and constantly set higher standards for ourselves; something that has paid off in our rapid growth and great client relationships, but something that has also meant we need to work harder and harder to keep up with ourselves. We started this agency as the fresh kid on the block, trying to advertise in any way we could and working for unfathomably cheap in order to pick up small clients. What feels like a very short while later, we've had to turn down clients that we otherwise would have loved to work with purely by proxy of being totally at workload capacity.

On that, we've learned a lot about business, pricing, and project management. We've worked on time-tracked hourly rates, on retainers, on flat rates, and also on various combinations of each of those price structures. Different pricing models each entail their own sets of opportunities and challenges - for example, working on an hourly rate is convenient to set up, as well as easy for both us and the client to understand and negotiate. That being said, it also punishes the designer for working quickly, and there has been a lot of rhetoric recently about the idea that if a designer can do a brilliant job with a fast turnaround, then that should be worth more, not less.

All in all, it's been a massive year, full of massive projects for massive clients. We know we're really lucky, and we're so grateful to the clients that have helped us get to where we are today. Onto even bigger things in 2021-22, and we're excited to show you what we get up to!