This project encompassed the development from scratch of a visual identity, logo, and brand guidelines for Canberra-based public speaker Max Radcliffe. We used this branding and identity to further develop Max's social media content and website. Max's presentations are targeted towards adolescent men, and discuss self-respect and respectful relationships, consent, and positive masculinity. Our branding needed to be appealing both towards Max's target audience of young men, as well as to the school administrative staff that would be contracting him.
The logo we designed is responsive in that it alternates options regarding colours and sizing - we developed condensed, monochrome, and animated versions of the design. The logo is bold in its colour combinations, contrast, and style. The blue is the eye catching element within the composition and ensures that the gender symbol is defined.The male symbol was incorporated so as to generate a direct link to the content being taught by Max. It’s a strong element within the design and identifies the target demographic of the organisation. The brush strokes were incorporated for the male gender symbol to allow it to seem less domineering, both as a symbol as a part of the logo as a whole, as well as to hint at Max’s content to the target audience. It eliminated harsh edges and thick lines, allowing for a softer aesthetic These brush strokes can be used throughout the brand identity and promotional material, and can be incorporated into any graphics.
We also designed a suite of social media content for Max, including branded profile pictures and cover images for social channels like LinkedIn, Facebook, and Google My Business, which is a necessary tool in the world of digital marketing. All content is on-brand, and provides Max with a clear visual direction for future content.